Apr/090
URL Structure – It is Important For Search Engines and SEO
The URL structure can play a very important part of any SEO campaign and is something that you should always take great care and consideration when planning a new website, again, especially more so if the site is going to be driven by a database with thousands of possible data outputs.
What Is The URL Structure?
It is very easy to go into unnecessary complex details when explaining what the URL structure of a website is, and indeed there are a few elements, but the basic answer is the URL structure is how your URL looks to search engines and of course your clients.
Take for example two different websites, WebsiteA and WebsiteB. Both sites deliver thousands of products for sale to the general public, everything from washing machines to fridge freezers. They are both database driven sites, they are both offering the same kind of products and are both hosted in the UK, so in theory, should be similar in ranking.
