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A person to a site than others to obtain, must be very visible. Provided that ads can guide consumers and potential clients on their website they will have increased traffic and sales. Yahoo offers a service that can put a site or business ad in their sites that can be displayed when certain keywords are entered.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people become aware of your site, there would be more traffic and visitors to your site will be able to view your pages and products. With even a small percentage of successful sales, with a high traffic volume this could still a considerable amount for your business.

Getting a consistent substantial flow of website visitors is the goal of any business. Many methods have been developed and used to make more people to boost sales and awareness of the existence of such a product or service. Website visitors are potentially the life blood of your business based on Internet.

Yahoo / Overture utilizes the same principle as Google Adwords. Sentence In fact, they are very similar, they use keyword and keyword search and determine which ads to show per search. When someone types a keyword or phrase to search for something, search engines give results on one page. Then, on the right side of the page you will see selected ads that have paid for their ads should be viewed with certain keywords and phrases searched.

For example, suppose you have an automotive retail / wholesale site. You choose keywords that can be activated quickly if your ads appear on the page when a keyword is searched. When a search engine user in the Honda Accord, your ad in May will come when you've identified as one of your keywords. You do not fully optimize your site with optimization techniques and search methods.

Although some work so hard for their own site to rank sites by keyword searching to do, you get a chance at the top of the list or at least the first page of a search result increasing your chance to be clicked. With it, you drive traffic and website visitors to your site much faster.

You should Pony Up a little money in the use of this service. There are different ways Yahoo / Overture will charge you. It may be in the number of keywords or keyphrases used by your ad or in the many times your ad is clicked. Others offer many other services like having your ad, not only in the pages of search engines but also with a number of sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is displayed, you increase the chances of people knowing about your site or product. For more website visitors you increase the sales of your site that your investment with your ads a wise person does.

With many games companies based on the Internet, it is necessary to take a huge leap forward from the pack by advertising. Yahoo / Overture will be a perfect place to start. Many have used their services and reap the fruits of this decision. It's a marketing strategy that will increase visitors to your site and your sales resulting from improved profits.

It costs money to make money, then there are some methods that basically low cost or free, using a marketing service such as what Yahoo / Overture will provide results faster and a larger scale. Many companies have learned to their cost, not be counted with them.

The first is that you need to find the right keywords or keyphrase. To create a good website, make sure you know exactly what kind of company you choose relevant keywords and a complete answer to your products or services. It is very essential for the proper keywords because it will serve you a tool to find your business to find. And do not forget to use keywords at least 5 times in your pages, because chances are your site will be opened and managed by the users of the site. I give you an example, most of the dresses, and then when your company delivers to find a perfect or as close to word dresses.

It is a garment, or it depends on what kind of dresses that are offered. Just clear and concise in the choice of a keyword or keyphrase. People warned internet easily view your site as such key words are often used by most users of the site. And they can easily find your site with a simple click. Another option is to make your page have a minimal content. This is the main line of Search Engine Optimization. Website users prefer to visit sites with a minimum content of the page that is long, number of pages devoted to it. It will certainly enough to read all your pages. It would also be very time consuming to read all pages. So, pages whose content is minimal, but very informative and easy to understand. But please not too complicated to do, but make it as easy as you can. Page content should exceed 300 words, because some search engines will penalize a page in the rankings of search engines. Indeed, sometimes it is really necessary, it is still ok for a page that will be scripted along pasted into your website. Web users will simply scroll down until they get what they want.

Step 1 - Find Help
Pride is not always a good feature to have, especially when it comes to e-business. This may cost you a lot of great value and benefits of the sale. If you lack knowledge and skills about building a website, or dealing with aesthetics, usability, writing, marketing, seo, visibility, pay per click, keyword search engine optimization, and more, May be in your best interest to admit and professional help .

Step 2 - This is not a 1-time project
If you think building a website, improving, and the launch of a marketing strategy is a matter of time, think again! Site of continuous improvement and optimization are essential to the survival of your e-business and can not be neglected after their initial application is completed. They should be monitored and improved, because the virtual world is always changing and the situation can change. For example: May your keywords range of goods and services grows, and website content often needs to be updated and enriched. Analyze your traffic and adjust your applications and reach of search engines. Remember that your competition never sleeps!

Step 3 - Always test
Attention is given to frequent one of the most important actions you can take to ensure success. Everything you need to do work perfectly, because if there is a missing link in the chain of your success, it will collapse in a few seconds. Just ask how you feel when you visit a website and it loads slowly because of too many images or Flash animations. You want to stay? Do you enjoy reading the descriptions of goods, if the content and full of misspellings? Also you can buy in a store where the shopping cart link is broken, or the payment option page is missing?

Step 4 - Establish a budget
Because the process of optimizing your website and e-business is an ongoing project, it would be wise to budget for the improvement and maintenance. Your budget will depend on the services, functions and tools that you want to buy. How do you advertise? Will you sign up for Google AdWords, or hiring a writer? The more you can manage on a daily basis of your own procedures for less cost, you will have. But remember step 1 ... If you are not familiar with certain concepts of e-commerce, or hire someone to do the job, or finding a professional who will teach you.

Step 5 - Learn from your mistakes, to celebrate the wins
Nobody is perfect and it is inevitable that errors will occur. When errors occur simply note it and correct. Learn from what happened and the next time you test the problems you've recently adopted. To ensure that customers loyal and happy and pleased that you should remain on your problems. If for any reason you can not solve your problems right away, always let your visitors know. They appreciate your efforts, they feel involved and back if you back up and running.

1. Keyword-rich Content: One of the first and foremost requirements is to have keyword rich content on your website. You should know what keyword phrases people are using when they are searching online. You should use those keyword phrases in your content so that it has more appeal to your site visitors.

2. Keyword-rich Title: Title is one of the most important part of your article. You simply cannot ignore its importance. It is the first thing that a potential visitor will look at and then decide whether the article is worth reading or not. You can make your article more appealing as well as search engine friendly by including your top keywords in it.

3. Relevant Content: Another factor which many people ignore is to have content that is extremely relevant to the keyword you are targeting. Suppose you are targeting a phrase - "how to earn money online fast". For such a phrase, make sure you provide those tips in your article which will help in earning money fast.

You may not include things that would take a long time to fetch results because your article is about earning money fast. Search engines tend to love articles that are tightly focused on a specific topic and may reward you with higher rankings.

4. Long Tail Keywords: It is best to target long tail keywords for your articles than to target broad keywords. Long tail keywords are those that comprise of 3-4 or more words and are usually more targeted.

For example - weight loss is a broad phrase while weight loss for women is a little bit more targeted. The advantage of going after long tail keywords is that they are generally a lot easier to achieve top rankings for as they have less competition than broad phrases.

Another advantage is that you will know what the user specifically wants and can provide that answer in your article. This can help in increasing your article's conversion rates.

5. High Quality Links: Another important factor in SEO is link building. Most people try to get as many backlinks to their site as possible. However as a wise marketer, your focus should be more on getting quality links from high pagerank sites and WebPages. These links will have more value in the eyes of Google.

You can avoid wasting your time by going after tons of useless links which will hardly add any value to your website. Another advantage of going after high quality links is that you will be forced to come up with excellent quality content in order to gain such links. So this will give you a two-fold advantage - better content and better links!

6. Better Navigation: Your visitors should find it easy to browse your website and find what they are looking for. Both search engines and human visitors love a website which provides for easy navigation.

It is best to divide your website into categories and each webpage should be in the category that is best suited to it. This way you can easily get all your WebPages indexed by search engines and your human visitors will be able to easily browse your website without getting lost.

7. Ongoing SEO Education: No matter how much knowledge you have when it comes to search engine optimization you can never have too much. As things change over time with new technologies or Google updates it is important to continue you online education over time testing and tweaking your way to the top of the SEO pile.

1. Plan Your SEO Website from the Beginning.

Most people will create their websites without even thinking about whether or not their site will be found by the search engines. Only after the site has been created does the light bulb go and then maybe a few tweaks will be done in an attempt to make the site SEO friendly. Most people don't realize that this should be done first, in the planning stage, not last as an after thought.

Selecting your domain name to include your keywords before the site even goes up should be your first thought. It is important for those keywords to be in your URL Images and file names should also have your keywords added to them. If they don't, rename them before uploading them to your server.

For example, it is better for the search engine spiders to read an image that says dog-training-hound.jpeg than to read 03.jpeg, if your site is about dog training.

2. Plan Your Website SEO Design.

You want to plan your site for your visitor, or prospect, first and foremost. You site should be easy to navigate and easy for your visitors to read. It should be clean and uncluttered, clear and concise. Next you want it to be easy for the search engine bots to read as well.

The way the search bot spiders read your site is by reading the HTML code. Take a look at your site in the HTML view, or source view, of the HTML editor you are using. Take a look at your header image. Did you change the name to include your keyword or does it just say header.gif? Are you using images for your headlines instead of text? Have you used a flash format to create your site? If any of these things are there you haven't given the search engine spiders anything to read. What this means is that they have no idea what your site is about. The search engine spiders must have text to read.

Next, if you are using java script or CSS style coding in the < HEAD> < /HEAD> segment of your page, it will work better for you if you put the java script code in an external file and put the CSS style coding in a separate CSS file. That way the search engine spiders can find and read the text just as easily as the human visitor.

3. Give Each Page It's Own Title Tag

For search engine optimization, every single page of your website needs to be treated as if it is an entirely different website with a related theme. The most important aspect for the search engines is your < TITLE>< /TITLE>tag. The < TITLE>< /TITLE> tag tells the search engine what your page is about. What this means is that every page needs to have a different title tag to be search engine optimized. This will also prevent the search engines from thinking they have found duplicate content and skipping the page.

You want to use your keywords or keyword phrase at the front of the title, as much as possible. As an example, if your website is about training dogs, each page should be a different aspect of dog training, be it dog potty training or training a different breed on each page. So one page might be "Potting Training Your Dog" , while another might be, "Poodle Potty Training Tricks". Whatever that page is about, it will need a title tag reflecting that information. Again, you do NOT want to duplicate any of the title tags on any of your pages.

4. Description Tags

The description of you page is what will show up on the search engine page. When you do a Google search, for example, that short little summary clip that you see for every website that comes up, is the information the webmaster put in the description tag. Your description with keywords is the second most important tag after the title tag.

Think about what words you would use if YOU were searching for the information you are providing. Use those words in your description. Use the Google Suggest tool to get ideas for more keyword phrases. The description should only be a few sentence summary as Google only displays about 150 to 160 characters. The description should be unique on every page and should reflect what the page is about. Think of the description as a small ad for your page. You should use a slightly different keyword order for the description than what you used in the page title tag. You could change plurals to singular, or change an acronym to a full description.

For example:

If "Training Sheltie Dogs to Fetch" was in my page title tag, my meta description might include something like "Leading fetch dog training techniques for Shelties".

5. Use Keywords in Headlines, Headers and Sub-headers

While a human only needs to see headlines and headers in large, bold text, with different colors, search engine bots look for tags to distinguish the importance of word phrases on the web page. This is why you must use header tags, etc. to distinguish the importance of phrases, with being the most important headline, and being the least important.

6 Inserting Your Keywords and Keyword Phrases

Your keywords and keyword phrases should be peppered throughout your content within the body of the text. Don't try to over stuff your content with keywords to the point that it doesn't make sense to your human reader. A good rule of thumb would be a 2% density. In other words, a page of text with around 500 words would have the keyword repeated about 10 times.

Write good quality content as you normally would, and when you are finished, read your content aloud. If it doesn't sound right you have probably tried to stuff it with too many keywords and should remove some to have it read smoothly.

7. Use Keywords and Keyword Phrases in Your Links

The next step is to add your keywords to your links. When you are linking to other pages in your web site, ensure that your keywords have been included as the clickable text of the link. Instead of having a link that says "click here" to get more information on dog training leashes, change that link to: To get more information about "dog training leashes" with the keywords "dog training leashes" being the anchor link or (clickable) text.

Use the alt="" tags for your keywords on images too. Some people have their browsers set to block images so you want alt tags with a keyword description to show in place of the image. Use an alt="" tag in links that may be affiliate links too.

8. Check Your Site Navigation

Usually a search engine spider bot will index the main page of a site and follow the available links to the other pages deep within the interior of the web site. However, if your home page navigation system is in java script, or you are using images instead of text, some of the search engines will not be able to read the links and will then skip the pages deep within your site.

One way around this is to create an additional text-link navigation bar and place it at the bottom of the page. This additional navigation bar will work three-fold.

* Aide the search engines in indexing your other pages
* Add more of your keywords to the "anchor text" links that you insert into the navigation bar .
* Show the reader the links to your other pages as a reminder when they get to the bottom of the page.

9. Add a Sitemap

Helping the search engine bots find all of your pages, especially if you have a huge site with 1000's of pages, is very important. A sitemap is a page that has text links to ALL of the pages within your site. The sitemap also serves multiple purposes

* It helps users to find what they are looking for in the interior of the web site.
* It helps the search engine spider bots find the interior pages to index and rank.

Once the sitemap has been created, remember to link to it from the home page and from the other relevant pages of your website.

10. SEO Link Popularity

Now that your web site is search engine optimized it is time to work on the off site optimization. One of the ways that Google will rank your web pages is by the number of high ranking sites that are linking to your site. These links are referred to as backlinks. There are several ways to do this and you should utilize all of them, if possible.

The first thing is to make sure you are providing high quality information for your readers.

Next submit articles to article directories, with links to your site in your resource box visit forums, participate in conversations, and have links to your site pages in your signature file; build Squidoo lens and Hubpages, and link them to your site; create videos with embedded links to your site, and submit the videos to all of the video sites such as YouTube; submit your site to site directories; create a blog, and link to your web site; leave comments on high ranking blogs; lastly, bookmark your site pages, there are thousands of bookmarking sites to choose from, where you can leave links to your site.

I do need to mention this, just in case you don't know - DO NOT SPAM - any of the above sites. You will be barred and loose your accounts.

I know this all sounds like a lot of work, and it is, but creating a business online selling products is not something that will happen overnight. It is a process that builds slowly with time.

By using any, or all of these SEO website tips will not only help you to create those backlinks for the search engines, they will also aide in bringing more traffic to your site. If you follow these 10 SEO website tips that I have provided here, you can pretty much guarantee the success of your website being found and ranked by the search engines.

Page Rank is displayed as a green bar to the left of a webpage listing in the Google Directory, and also in the Google toolbar. The basic factor behind defining a page rank is the keywords

* If your keywords are Rare and Unique, then Page Rank doesn't matter.
* If your keywords are very Competitive, then Page Rank becomes very important

There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs). There are certain google search engine optimization rules which effects the page rank they are

1. Positive ON-Page SEO Factors.

2. Negative ON-Page SEO Factors.

3. Positive OFF-Page SEO Factors.

4. Negative OFF-Page SEO Factors.

Some of these factors are listed below:

POSITIVE ON-Page SEO Factors:
Keyword

* Keyword in URL: First word is best, second is second best, etc
* Keyword in domain name: Same as in page-name-with-hyphens
* Keyword in title tag: Title tag 10 - 60 characters, no special characters.
* Keyword in description meta tag: less than 200 chars. Google no longer "relies" upon this tag, but will often use it.
* Keyword in keyword meta tag: less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.
* Keyword density in body text:5- 20% - (all keywords/ total words)
* Individual keyword density: 1 - 6% - (each keyword/ total words)
* Keyword in H1, H2 and H3: Use e tags appropriately
* Keyword font size: "Strong is treated the same as bold, italic is treated the same as emphasis".
* Keyword in alt text: Should describe graphic - Do NOT fill with spam
* Keyword in links to site pages (anchor text): Links out anchor text use keyword

NAVIGATION - INTERNAL LINKS

* Link should contain keywords.
* Use hyphenated filenames, but not long ones - two or three hyphens only.
* Check that all Internal links are valid or not.

NAVIGATION - OUTGOING LINKS

* External link: Link only to good sites
* Validate all links periodically
* Less than 100 links out total
* Avoid "Link Churn"
* Outgoing link Anchor Text : Should be on topic, descriptive

OTHER ON-Page Factors

* Smaller files are preferred, Try not to exceed 100K page size
* Use Hyphens in URL
* Freshness of Pages: Changes over time, Newer the better - Google likes fresh pages.
* Freshness of Links: Excellent for high-trust sites, May not be so good for newer, low-trust sites
* Frequency of Updates: Frequent updates are equal to frequent spidering that generates newer cache.
* URL length: Keep it minimized - use somewhat less than the 2,000 characters allowed by IE - less than 100 is good, less is even better

OTHER ON-SITE Factors

* Site Age: Old is the best
* Site Size - Google likes big sites
* Age of page vs. age of site: Newer pages on an older site will get faster recognition

Negative ON-Page SEO Google Ranking Factors

* Text represented graphically is invisible to search engines.
* Too high keyword repetition (keyword stuffing) may get you the Over Optimization Penalty.
* Redirect thru refresh metatags: Don't immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh.
* Keyword dilution: Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.
* Flash page : Most SE spiders can't read Flash content Provide an HTML alternative, or experience lower SERP positioning.
* Use of frames should be avoided as SE has problems with frames.
* Excessive JavaScript should not be used.
* Invisible text Google advises against this.
* Gateway, doorway page Google advises against this.
* Duplicate content Google advises against this
* HTML code violations Google advises against this

POSITIVE OFF-Page SEO Google Ranking Factors
Incoming links :

* Based on the Number and Quality of links to you Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 - they are mixed.
* Incoming links from high-ranking pages are better.
* Site Age - Old shows stability.
* Site Directory - Tree Structure.
* Complete - keywords in anchor text.

PAGE METRICS - USER BEHAVIOR:

* Page traffic: trend of number of visitors.
* CTR: how often is the page clicked on.
* Time spent on page: Relatively long time, indicates relevance hit.
* If your website pages are bookmarked by user it is good for you.

SITE METRICS- USER BEHAVIOR

* Site traffic: number of visitors are more its better.
* Time spent on domain: relatively long time indicates relevance hit.

DOMAIN OWNER BEHAVIOR :

* Domain Registration Time: Register for 5 years, Google knows you are serious, register for 1 year, is it a throw-away domain?

NEGATIVE OFF-Page SEO Google Ranking Factors

* Traffic Buying is not suggested
* Old links are valued, new links are not.
* Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index.
* Google hates link-buying, because it corrupts their PR model in the worst way possible. Please check all these points before creating links:
o 1. Does your page have links it really doesn't merit?
o 2. Did you get tons of links in a short time period?
o 3. Do you have links from high-PR, unrelated sites?
o

* Cloaking (practice of presenting different content or URLs to users and search engines.) should be avoided as Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.

* Links from bad neighborhoods: Google says that incoming links from bad sites can't hurt you, because you can't control them.

So we can say that the page rank is the function of page,

* Strong on page gives better page rank and strong off page is added advantage.
* If off page is very strong and on page is bad then page rank will be very poor.
* If on page is strong and off page is poor, then PR will not be that badly affected.