Google insight has a full range of different tools to help you focus your SEO campaign and select keywords that are going to be profitable in the long run as well as in the short term. You have a number of ways to search on Google Insight, you can search by term, image, product and news search.

The information you get back will show search trends over a time period, it will also let you check out different geographical locations as some keywords will no doubt be more popular in different locations. You can even split the results into regions, this is a great help for geographically targeted SEO campaigns as you can see how different areas search Google.

Another great way to use Google Insight for search is to make use of noted search spikes, there may be something that causes a particular increase in keyword use every year, you can use this spike to drive relevant traffic to your site.

It will also show you keywords or key phrases that are growing in popularity compared to the ones which are actually declining. A keyword may seem profitable, but is it going to be profitable in 12 months, Google Insight is a great tool to set up your campaign for future success.

On top of all this Google Insight also let's you compare similar keywords to see which ones are worth targeting and which ones may be on their way out, it will also provided you with a selection list of keywords with high search demand, that Google considers are relevant to your query.

Keyword research is fundamental to the success of your SEO campaign and simply knowing how much traffic comes from a particular phrase is simply not enough anymore, you need to know how that keyword has performed historically and what competition for the keyword is like. It is a great tool to add to your already established SEO arsenal, use it to create new keyword focused pages and change old keywords that are decreasing in demand and popularity.