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The Basic Principles of SEO

SEO is a fairly contentious issue and one that virtually every internet marketer seems to have an opinion on which would be fine, except in my experience, they are all different. I have, in my travels, picked up some hints and tips that I think most sensible people can agree with.

The first thing to know is that most search engines, especially the all mighty Google, hate SEO. It makes sense really, the whole reason that we need SEO is because the people who are involved with these search engines want to be the ones to dictate what ranks high in their lists, SEO is often times our way of attempting to 'trick' the search engines into seeing us as the best site to fit their criteria. So, my first piece of advice is a simply one, use SEO but use it thoughtfully and don't over do it. Being too obvious about it will often result in a penalty rather than the increase in traffic you were hoping for.