Apr/090
URL Structure – It is Important For Search Engines and SEO
The URL structure can play a very important part of any SEO campaign and is something that you should always take great care and consideration when planning a new website, again, especially more so if the site is going to be driven by a database with thousands of possible data outputs.
Apr/090
Should You Fire Your SEO Company?
Search engines algorithms are shrouded in total secrecy. So what works in SEO and what does not is merely the result of an analysis of sites that make it to page #1. Some times the keywords show up sooner than expected, at times they do not. It's very difficult to measure the effectiveness of an SEO campaign because the time frame for results is prolonged. With the mushrooming of SEO companies and the vagueness of operations finding the right company can be an issue.
True, SEO is no science, but it can have a scientific approach. The results are not instantaneous like PPC but results should be visible after 3 months onto a program. Okay... give and take a few months for the vagaries of Search Engines who like to alter their algorithms just when your site is all set to take off!
Apr/090
Bing SEO Tips Explained
Microsoft's new Bing search engine will change the way we all have to approach SEO. With the introduction of Bing, gone are those days when you have to submit your site to search engines or get links from various sources just to be indexed on the search engines.
With the release of Bing, the first thing that online marketers want to inquire is to how to get their websites on the top of the results page of the search engine. Here are some SEO tips for Bing, which will help marketers to get noticed on Bing.
Apr/090
The Basic Principles of SEO
SEO is a fairly contentious issue and one that virtually every internet marketer seems to have an opinion on which would be fine, except in my experience, they are all different. I have, in my travels, picked up some hints and tips that I think most sensible people can agree with.
The first thing to know is that most search engines, especially the all mighty Google, hate SEO. It makes sense really, the whole reason that we need SEO is because the people who are involved with these search engines want to be the ones to dictate what ranks high in their lists, SEO is often times our way of attempting to 'trick' the search engines into seeing us as the best site to fit their criteria. So, my first piece of advice is a simply one, use SEO but use it thoughtfully and don't over do it. Being too obvious about it will often result in a penalty rather than the increase in traffic you were hoping for.
W And Co
